SecretSaturdayClub
A world of my own.
I founded and independently operated SecretSaturdayClub, bringing together apparel, character graphics, collage, and an online storefront. I handled the brand from creative direction and product graphics through sourcing, promotion, ecommerce, and day-to-day operations.
Explore the brandA recognizable name. Room to experiment.
The wordmark gave SecretSaturdayClub a consistent signature while the surrounding graphics changed across releases. Character artwork, collage, lettering, and color could each take the lead without losing the connection to the brand.
The original wordmark, carried onto a garment.
Graphics made to be worn.
I developed apparel graphics across multiple capsules, moving between bold lettering, character compositions, and illustration. The pieces shared a brand identity while allowing each release its own visual character.
Feeling Lucky
Different graphics, distinct points of view.
“Till Death Do Us Part” apparel.
The brand beyond the product image.
The clothing became part of the brand’s public presentation through photographs, social posts, and everyday wear. These images document the pieces outside their original artwork files.
I built the brand—and ran it.
Alongside the creative work, I managed sourcing, the website and ecommerce, social promotion, and operations. I released multiple apparel capsules online, with multiple pieces selling out.
The project brought product design and commercial execution into the same practice: developing the work, presenting it, and making it available to purchase.
